What our clients say..
"Miriam’s expertise transformed our marketing operations swiftly and effectively. Her strategic insights and exceptional communication skills brought tangible improvements in just weeks. Miriam seamlessly aligns with stakeholders, ensuring smooth and cooperative implementation."
Mina Smolej, Smart Communications
Former Head of Demand Generation EMEA
"Miriam proved to be an invaluable asset to our marketing team. Initially brought on to support us in implementing 6Sense, she identified opportunities to enhance our marketing operations and optimize our processes beyond the initial scope.
Her strategic recommendations helped drive improvements in our database management and customer targeting.
I recommend her to any marketing leader who needs a skilled hand in marketing operations or 6Sense implementation.
"
Jennifer Roach
Head of Marketing, Ingrid.com
"Miriam proved to be an invaluable asset to our marketing team. Initially brought on to support us in implementing 6Sense, she expertly configured segments, campaigns, and reporting. What set her apart was her proactive approach – she identified opportunities to enhance our marketing operations and optimize our processes beyond the initial scope.
Her strategic recommendations helped drive improvements in our database management and customer targeting.
For any startup or scale up tech company seeking fractional marketing operations support, Miriam delivers enterprise-grade expertise with the flexibility. I recommend her to any marketing leader who needs a skilled hand in marketing operations or 6Sense implementation."
Mariska van Beukering
Vice President Marketing, eNlighten data centers
Common Challenges Facing Marketing and Sales Teams:
Low Lead Quality
Inbound leads often fail to meet the ideal customer profile (ICP), wasting sales resources on unqualified prospects instead of focusing on high-potential opportunities.
Stalled Opportunities Clogging the Pipeline
Stalled opportunities slow down pipeline velocity, reducing sales effectiveness and preventing PE-backed tech SMEs from achieving their revenue goals.
Personalized Outreach is Time Consuming
Tech companies lose revenue when misaligned sales and marketing teams send inconsistent, impersonal outreach to prospects.
Revolutionize Business Processes with AI Agents: Automating Sales, Marketing, and Customer Engagement:
- Opportunity Revival Agent – Researches company data and CRM notes to develop strategic plans for re-engaging stalled prospects.
- AI BDR Agent: – Drives 24/7 pipeline generation by automating lead engagement, research, follow-ups, and CRM updates within existing workflows.
- Lifecycle Marketing Agent: – Develops personalized nurture sequences and manages customer engagement throughout the entire customer journey.
- Email Personalization Agent – Gathers and summarizes relevant information to ensure teams are prepared with key insights for customer interactions.
- Inbound Qualification Agent – Automatically evaluates inbound leads to ensure only high-quality prospects reach the sales team.
Contact us today to explore how we can help drive revenue growth for your business.
Other AI Agents:
- Customer Support Agent
- Account Researcher Agent
- Competitor Research Agent
- CRM Enrichment Agent
Need to know more? Here are some case studies from previous projects.
Revolutionizing Event ROI
The Challenge:
A major UK IT company was attracting impressive audience numbers to their flagship event, but the investment wasn’t translating to revenue. The disconnect between attendees and actual business outcomes was clear.
Our Solution:
We transformed their approach by implementing a precision-targeted strategy:
- Developed comprehensive technical decision-maker profiles at target ICP accounts
- Crafted an engaging pre-event nurture program that sparked meaningful connections before the first handshake
- Partnered with BDR teams to execute timely, personalized follow-ups using data-driven cadences
- Built real-time dashboards to ensure every promising lead received the attention it deserved
Result
Improved quality of attendees resulting in 17% uplift in meetings compared to previous year.
Building out the MarTech stack
Issue:
Company had a variety of MarTech tools but there was duplication and there had been no integrations due to internal concerns about data security. CMO wanted new tools – 6Sense and Uberflip. Database supplier was not GDPR compliant so only used in North America.
What I did:
Conducted review of tech stack with users, identified tools that were no longer needed. Met with vendors and developed a plan to onboard the new tech including integration and roll out to sales. Ongoing training to embed the new tools. Development of ABM dashboards to monitor account engagement and results.
Replaced non-compliant database provider with one that could be used globally.
Result
Resulted in a leaner MarTech stack that was more widely used and supported allowing more marketing automation, better data driven insight and better customer journeys.
Focus on conversion rates
Issue:
EMEA marketing team at this Fortune 500 B2B tech company was hitting MQL numbers but missing stage 2 opportunity conversions and closed won targets. Data was available but feedback was that weekly was not frequent enough.
What I did:
Conducted analysis to look at source of MQLs by volume and how each was converting in each market. Highlighted areas where improvement was needed and worked with the field marketing leads to come up with plans to address the gaps. Identified channels where leads were not converting and re-purposed budget to other areas.
Result
Significant improvement in conversion of MQL to Stage 2+ from 13% to 31% over a three year period. EMEA was consistently the best performing region for the company.