our services

How I Help Marketing Teams Use AI To Make Data Work For Them

AI Data Strategy for Marketing Leaders

- Diagnose data gaps and opportunities

- Design scalable, phased AI plan

- Deliver trusted insights with confidence

AI-Powered Data Workshops

- Use real campaign data

- Teach plain-language data questioning

- Build repeatable AI analysis framework

Custom AI Tools & Training

- Design custom GPTs or workflows

- Deliver live, practical training

- Provide ready-to-use resources

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Marketing Operations Consulting

- Audit dashboards and data sources

- Align metrics and attribution

- Deliver clear optimisation roadmap

Need to know more?

Need to know more?

Discover how I can help move the needle.
Case study - Revolutionizing Event ROI Image

Campaign Analysis — From Guesswork to Clarity

A tech marketing team was spending days preparing for every QBR but still found it hard to explain which activities were truly driving results. Multiple dashboards told different versions of the truth, and leadership often questioned the numbers.
Case study - Building Out The MarTech Stack

Board Reporting — From Overwhelm to Confidence

A VP of Marketing at a mid-sized SaaS company faced the same struggle every quarter: scattered data sources, last-minute spreadsheets, and constant pressure to get the story right. Reporting felt reactive and time-consuming, with little room for real discussion.
Case Study -  Focus On Conversion Rates

Before & After — Attribution Clarity

A marketing ops leader was stuck in endless debates about attribution. LinkedIn said one thing. HubSpot said another. Finance didn't trust either. Every meeting turned into an argument instead of a decision.

About

30+ Years in Marketing — Helping Teams Turn Data Into Advantage

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I'm Miriam Pensa, founder of Mosaic Marketing Operations.I've spent more than 30 years in marketing — from FMCG to tech. Building the marketing-ops functions that power them. Over that time, I've seen one challenge repeat everywhere: too much data, not enough clarity.

Today, I help marketing and revenue teams use AI to find what's really working — so they can make faster decisions, show impact with confidence, and focus on growth instead of reporting.Most teams don't lack data; they lack a way to make sense of it.

That's what led me to write Stop Drowning in Data — my upcoming book for marketing leaders who want to move from data overload to clarity, and use AI to lead with confidence again.

  • 30+ years in marketing, including a decade leading marketing operations in tech — I understand the pressure marketing leaders face to prove impact and drive growth, often with fewer resources and more data than ever.
  • Fluent in data, attribution, and campaign performance — But my real value is helping teams translate metrics into insight — and insight into confident decisions.
  • A practical, no-hype approach to AI — I show marketers how to use AI to interrogate data in plain language, uncover what matters, and act faster.
  • Author of the forthcoming Stop Drowning in Data — Coming Q1 2026 — a book about how AI helps marketers replace hours of manual reporting with faster insight, sharper decisions, and renewed confidence in their numbers.
Let’s talk
clientele

Who We Work With

  • B2B Tech Companies (Series A to Growth Stage)
  • Revenue Teams without full marketing ops
  • SEO Agencies looking to scale Al content
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What our clients say about us

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"Miriam's expertise transformed our marketing operations swiftly and effectively. Her strategic insights and exceptional communication skills brought tangible improvements in just weeks. Miriam seamlessly aligns with stakeholders, ensuring smooth and cooperative implementation."

Mina Smolej, Smart Communications

Former Head of Demand Generation EMEA
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"Miriam proved to be an invaluable asset to our marketing team. Initially brought on to support us in implementing 6Sense, she identified opportunities to enhance our marketing operations and optimize our processes beyond the initial scope.

Her strategic recommendations helped drive improvements in our database management and customer targeting.

I recommend her to any marketing leader who needs a skilled hand in marketing operations or 6Sense implementation.

Jennifer Roach

Head of Marketing, Ingrid.com
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"Miriam proved to be an invaluable asset to our marketing team. Initially brought on to support us in implementing 6Sense, she expertly configured segments, campaigns, and reporting. What set her apart was her proactive approach – she identified opportunities to enhance our marketing operations and optimize our processes beyond the initial scope.

Her strategic recommendations helped drive improvements in our database management and customer targeting.

For any startup or scale up tech company seeking fractional marketing operations support, Miriam delivers enterprise-grade expertise with the flexibility. I recommend her to any marketing leader who needs a skilled hand in marketing operations or 6Sense implementation."

Mariska van Beukering

Vice President Marketing, eNlighten data centers

Let's make your data make sense again.

Book Your Free Consultation
If your team spends more time preparing reports than acting on them, let's talk. I'll show you how AI can help you find clear answers — without adding more tools or complexity.
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